• Connecting art with digital innovation

  • Connecting culture with digital innovation

  • DIGITAL WORD OF MOUTH MATTERS

  • DIGITAL FOR THE ARTS

Who Are Merchant Culture

We are the people who understand both digital and the arts.

ABOUT

Merchant Culture is a company specialising in connecting art, culture and sport with digital innovation.
We make shows with a digital aspect or content, devise digital solutions and digital content for arts organisations, and realise these in collaboration with our technology partners.
We seek to attract new audiences through digital means for all kinds of events which promote cultural cohesion and are the only company of this kind in Scotland.

HISTORY

Merchant Culture was founded in 2013 by Svetlana Dimcovic, Digital Director.
Svetlana has over 15 years professional experience in media as a producer, director and translator, and is a critically acclaimed artist and cultural leader.
Her move into the digital field and the fusion of this with the arts is unique among her peers and the work of the company reflects this.

WHO WE ARE

What we do

How about Some Fun Facts about our agency?

834
Projects Ordered
563
Clients Worked With
169
Projects Completed
30
Projects Published

Press

  • Svetlana Dimcovic’s revival builds up a sense of mounting pressure.

    — Michael Billington, guardian.co.uk —
  • Svetlana Dimcovic’s revival is propulsive, engrossing and boldly characterised.

    — Andrzej Lukowski, Time Out —
  • Svetlana Dimcovic’s production is both tactful and authentic. As James, Paul Cawley delivers a performance that blends feverish frustration and genuine agony. Martin Wimbush is excellent as his uncle, a priest with a drink problem, while Zoe Thorne conveys a nicely puckish scepticism as James’s teenage niece Anne.

    — Henry Hitchings, Evening Standard —
  • This fascinating rarity, not seen in London since 1971, is now given a gripping, lucid revival by Svetlana Dimcovic.

    — Paul Taylor, The Independent —
  • Svetlana Dimcovic’s fine production, nicely framed in a series of quiet 1950s interiors, keeps the tension well and makes gripping work of the big revelation scene, with Paul Cawley as James, sweaty-palmed and shaking, holding the stage.

    — Sarah Hemming, Financial Times —

WHO WE ARE

We are the people who understand both digital and the arts

WHO WE ARE?

Meet the team who built the dream

Here’s a few clients we’ve worked with so far

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News

merchantculture@icloud.com

@merchantculture

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