ABOUT

Merchant Culture is a company specialising in connecting art, culture and sport with digital innovation.
We make shows with a digital aspect or content, devise digital solutions and digital content for arts organisations, and realise these in collaboration with our technology partners.
We seek to attract new audiences through digital means for all kinds of events which promote cultural cohesion and are the only company of this kind in Scotland.

HISTORY

Merchant Culture was founded in 2013 by Svetlana Dimcovic, Digital Director.
Svetlana has over 15 years professional experience in media as a producer, director and translator, and is a critically acclaimed artist and cultural leader.
Her move into the digital field and the fusion of this with the arts is unique among her peers and the work of the company reflects this.

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  SOCIAL MEDIA

  Promoting a show or shows online using social media to create and sustain a holistic campaign in pre-production, production and post-press.
  We also use your images and message to create larger communities and encourage debate and comments.

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  MOBILE APPS

  We spec, create and upload your new app into the App Store and ensure it works smoothly.
  We promote it to attract a large number of downloads. We use push notifications to prompt users to engage with your event or product.
  We use analytics to monitor the behaviour and changing needs of your audience and tailor our app solutions to this.

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  PR

  We specialise in the use of new technology to promote arts and culture to the widest possible number of people. Our background in the creative industries and recorded media as well as digital innovation means we are uniquely positioned to devise and implement imaginative promotional campaigns for shows, festivals and seasons. We make trailers, stage one off events and create environments where audiences can interact with your product.

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  BRANDING

  We work closely with many branding companies including Merchant Soul using nalytics to create and sustain branding campaigns. Our focus is on packages that deliver virally in the field of new technologies.

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  COMMISSIONS

  We make shows with a digital aspect or content, devise digital solutions and digital content for arts organisations, and realise these in collaboration with our technology partners. We can create almost any piece of digital art to spec and accept commissions for promotional as well as performance work.